Flyers are one of the most used marketing tools that companies use to promote themselves or an event. Having this high marketability enables you to spread a message quickly and easily to a large group of people. Below are our top tips for ensuring that you design the most effective flyer.
Bight Colors – This is especially important if your flyers are going to be left behind in a public place. The bright colors will call the recipient’s attention, and will help in getting them to pick up your flyer. You can also try by including thought-provoking images and quotes. This will help ensure that all of your flyers are easily distributed.
Design Copy – Make sure that the copy you use is action focused. Also, be sure that the way you design your copy is easy to read. Customers was to read what you’re saying quickly. So be sure to bullet out your main points, and then add as much concise text as possible. This will help in getting your point across as effectively as possible.
Highlight Important Parts – Be sure to highlight important thoughts and phrases. This will not only help in driving home specific messaging, but will also help in motivating the recipient to interact with your brand. You can draw emphasis by highlighting certain phrases or words, or also adding images to certain areas.
Speak to Your Target Audience – Be sure that you know who your audience is, and speak in the language that they would commonly use. This will not only help in getting your message across, but will also help in becoming relatable. Being relatable is perhaps the number one important detail in motivating people to act.
Die Cut – Consider thinking outside of the traditional 8.5×11 box, and go for something that is non-traditional. Have your flyer embody what your industry is. For example, if you’re a dentist, your flyer could be in the shape of a toothbrush or tooth.
When you are done with your flyer be sure that the flyer is representative of your brand, and is effective in bring the recipient to action. Pass it around to your friends, colleagues and coworkers to see what they have to say. This will help in your current flyer design, as well as future marketing efforts.