Our Top 6 Insights and Takeaways from Litmus Live

And just like that, Litmus Live 2022—the premier email event of the year—is over. We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program.

With day one and day two in the books, what were our biggest learnings? Read on for top insights and takeaways from Litmus Live 2022.

Missed Litmus Live 2022? Or want to rewatch your favorite sessions? Get access to all session with a Litmus Live MAX ticket →

Look at your open rate at the destination level

Jeanne Jennings (General Manager, Only Influencers), Lauren Meyer (CMO, SocketLabs), Elizabeth Jacobi (Founder, MochaBear Marketing), and Luke Glasner (Principal, Glasner Consulting) hosted an interactive quiz with tips on how to elevate your email metrics game.

When asked how Apple Mail Privacy Protection (MPP) impacts deliverability, Meyers explained what open rates really indicate.

“Open rates were never super accurate to begin with, if we’re being honest. It was really just a lot of activity to say, ‘Well, we think that they opened. We fired a pixel.’ That’s really what an open rate is—the firing of a pixel.

We’re seeing some changes in the way open rates look: inflated in some cases, and in others, a drop—which would tell you, your mail is probably going to the spam folder. The reason for that is Apple MPP (and all the other non-human interaction services that are

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Gain live performance for Afghanistan troops

The group is nonetheless mourning the deaths of 13 Marines killed by a suicide bomber in Afghanistan on Aug. 26, particularly Camp Lejeune’s have Sgt. Nicole L. Gee. Although some flags are even now down at 50 %-mast, one particular previous Marine needs to use his tunes to raise spirits.

James Weesner, 27, picked up his guitar whole-time following medically retiring from the Maritime Corps with a traumatic brain injuries in February this yr. It is not the place he envisioned his daily life heading following he joined the Maritime Corps in 2013.

“The Marine Corps was the only matter I was ever really hunting at,” James stated.

James followed in the bootsteps of his grandfather, who served on Okinawa during Earth War II, and his fantastic-uncle, one of the 1st Marines to land in Guadalcanal. James went on his initial deployment out of Camp Pendleton in 2015 and identified his way to Camp Lejeune in 2018.

He served with Echo Battery, 2nd Battalion, 10th Marines until finally his retirement just about 8 years in. Leaving the fleet was a unhappy day for Weesner.

“I felt guilt for not heading with them,” James explained.

Echo Battery deployed to Afghanistan earlier this 12 months.

James Weesner, pictured in the center throwing rock and roll hand gestures, is a former Marine with Echo Battery, 2nd Battalion, 10th Marines.

“I felt that guilt with him. As a spouse, you just variety of sit back and don’t really know what to say in no way getting to go by way of anything like that,” stated James’s new bride Mackenzie Weesner, 26. Mackenzie also served in the military

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Afghanistan live updates: Pentagon – drone strike kills ISIS-K planner

The U.S. military launched a drone strike against ISIS-K in retaliation for the deadly bombing at the Kabul airport, the Pentagon said Friday.

Just before the Pentagon announced the strike, the State Department issued a fresh alert, telling Americans at four Kabul airport gates to “leave immediately.”

Earlier Friday, the Pentagon warned that specific, credible terrorist threats from ISIS-K to U.S. troops and civilians fleeing Afghanistan after Thursday’s devastating Kabul airport attack, which killed 13 American service members and at least 169 Afghan civilians.

President Joe Biden has vowed retaliation against ISIS-K. “We will hunt you down and make you pay,” he said hours after Thursday’s bombing at the Kabul airport.

Details also began emerging on the 13 service members killed in Thursday’s bombing near Kabul’s Hamid Karzai International Airport, at least some of whom were only babies and toddlers on September 11, 2001. Evacuations of Americans and their allies restarted, an effort to get out as many civilians ahead of the military’s withdrawal, just four days away.

A US Air Force aircraft takes off from the military airport in Kabul on Aug. 27, 2021, as the Pentagon said the evacuation of tens of thousands of people from Afghanistan still faces more possible attacks like the bombing that killed scores of people outside the Kabul airport.

How it happened:Satellite images, graphics, and maps show how fatal airport, hotel explosions ripped through Kabul

US military strike targets ISIS-K planner

A military strike Friday targeted an ISIS-K planner in a drone attack, the first American attack on the terrorist group following Thursday’s bomb attack in Kabul, the Pentagon announced.

“U.S. military forces conducted an over-the-horizon counterterrorism operation today against an ISIS-K planner,” Navy Capt. Bill Urban, a Central Command spokesman, said in a statement. “The unmanned airstrike occurred 

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Hurricane Henri interrupts NYC live performance as storm nears coast

Thunder, lightning and the threat of additional critical weather interrupted a star-studded live performance in New York Metropolis on Saturday night time as Hurricane Henri raced toward the Northeast.

Crooner Barry Manilow was in the center of his performance at the “We Enjoy NYC: The Homecoming Concert” in Grand Central Park when lovers ended up abruptly told to evacuate following lightning was noticed nearby.

The New York Police Division also tweeted guidance for followers to seek shelter.

“Owing to approaching critical weather conditions, all these attending the function are to calmly go to the closest exits and progress to areas exterior of the park,” police reported in a tweet. “This is NOT an crisis.”

Meanwhile, in Suffolk County, citizens and visitors were requested to voluntarily evacuate from Fire Island just before the hurricane manufactured landfall.

Henri strengthened to a hurricane Saturday as it ongoing to head towards Lengthy Island and southern New England, climate forecasters reported. The storm was about 255 miles south of Montauk Level, Prolonged Island, on Saturday evening right after New York Gov. Andrew Cuomo experienced presently declamared a state of unexpected emergency in preparing for the hurricane’s arrival.

He mentioned at a information convention that drinking water rescue teams were being staying ready for Long Island, the Hudson Valley and Westchester.

He was also deploying 500 Countrywide Guard troops, and state law enforcement will have about 1,000 staff on duty in locations afflicted by Henri. The Metropolitan Transportation Authority was scheduled to cancel assistance in

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Gaza vacation resort bombed for keeping mixed-gender live performance

Bianco Resort, just one of the Gaza Strip’s most lavish seaside vacationer web-sites, was attacked very last Thursday with an explosive unit.
The assault arrived following the vacation resort was accused by Muslim extremists of keeping a combined-gender live performance. No a person was damage, but a wall encompassing the vacation resort was broken.


Palestinian resources accused terrorists belonging to Salafi-Jihadist teams of getting at the rear of the attack.

Members of Islamic Point out (ISIS)-impressed teams in the Gaza Strip accused the resort of holding a new music live performance for gentlemen and gals on the beach of Beit Lahiya in the northern Gaza Strip.

Some users of the groups explained they experienced warned the operator in opposition to holding the party, but he dismissed the warning.

Salafi-Jihadist terrorists have regularly clashed with Hamas customers in the Gaza Strip above the past ten years. Hamas has also arrested or killed some users of the groups.

On August 5, Issa Miqdad, one of the adult males affiliated with the teams, wrote on Facebook: “Today we went to

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