Our Top 6 Insights and Takeaways from Litmus Live

And just like that, Litmus Live 2022—the premier email event of the year—is over. We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program.

With day one and day two in the books, what were our biggest learnings? Read on for top insights and takeaways from Litmus Live 2022.

Missed Litmus Live 2022? Or want to rewatch your favorite sessions? Get access to all session with a Litmus Live MAX ticket →

Look at your open rate at the destination level

Jeanne Jennings (General Manager, Only Influencers), Lauren Meyer (CMO, SocketLabs), Elizabeth Jacobi (Founder, MochaBear Marketing), and Luke Glasner (Principal, Glasner Consulting) hosted an interactive quiz with tips on how to elevate your email metrics game.

When asked how Apple Mail Privacy Protection (MPP) impacts deliverability, Meyers explained what open rates really indicate.

“Open rates were never super accurate to begin with, if we’re being honest. It was really just a lot of activity to say, ‘Well, we think that they opened. We fired a pixel.’ That’s really what an open rate is—the firing of a pixel.

We’re seeing some changes in the way open rates look: inflated in some cases, and in others, a drop—which would tell you, your mail is probably going to the spam folder. The reason for that is Apple MPP (and all the other non-human interaction services that are

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Key Takeaways From Attending 2022 Marketing Prof’s B2B Forum

By Karla Sanders, Engagement Supervisor at Heinz Internet marketing

For additional than 15 yrs, major B2B entrepreneurs have collected at B2B Forum for insights, networking, and excellent times. This yr, the B2B Forum was again with Advertising and marketing Profs’ very first in-particular person meeting considering the fact that 2019! I attended this year’s party which was held in Boston, from Oct 12 to 14. It was jam-packed with 53 periods and 7 keynotes all aimed at supplying B2B professionals actual-earth tactics to make an effects.

It was a good accomplishment for both workshop leaders and attendees. I personally took 25 webpages of handwritten notes!

The next are some of my prime takeaways from the sessions and keynotes they originated from with short explanations:

Creativeness can be your competitive advantage

Speakers: Pierce Ujjainwala, Co-Founder and CEO of Knak Ann Handley, Chief Content Officer, Promoting Profs

Creative imagination is the very best way to join to your audience. Everyone has creativeness inside of them. Harness and tap into it from anyone in your team – Item, Gross sales, Marketing and advertising, etc.

  • Have the courage to be creative
  • Resist the position quo
  • Harness the electrical power of technological know-how to hold your innovative edge and competitive edge
  • Creative imagination is your superpower

Information is altering as the planet enters a new era. Marketers need to create articles with craft and care. Brand voice can be tougher to clearly show in B2B (unlike in B2C), so B2B entrepreneurs need

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