3 Ways to Use Video on Your Website
Adding video to your website can help you engage a visitor’s attention and keep them around long enough to find out how you can help them. It can also give you a way to provide helpful information to those who prefer video over written words.
Where can you begin?
Before you create your video…
You’ll need a webcam or flip-type camera. If you need software to record try CamStudio, iMovie, or Jing.
Pick an area to record that has good lighting and do a few short test clips to make sure you can be seen and heard. You will also want to take note of your surroundings to create the professional or casual impression you’re after.
Create your video…
Here are three easy ideas to help you get started using video on your website:
1) Create a video welcome message.
Record yourself welcoming visitors to your website. Remember not to make it all about you and your business but instead to share who you can help and how you can help them. Highlight any free resources available on your website and end with a call to action suggesting they subscribe to your list (and get whatever your opt-in bonus is).
2) Turn your about us page into a video.
This one is easy – just read your about us page on video. It will help you connect more with visitors when they can see and hear you share your story.
3) Share an overview of your products or services.
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