Attention deficiency disorder (ADD) or attention deficiency and hyperactivity disorder (ADHD) might not kill you, but its adverse effects could last a lifetime. While there are various possible inborn causes for ADHD, letting your child watch too much television at an early age can also increase the chance of your child having this condition. In conclusion, television do contribute to ADD and ADHD.

What is ADD or ADHD?

As the causes for ADD or ADHD are unknown, all children are vulnerable to this condition. When your child has ADD or ADHD, he may suffer from difficulties with concentration, impulsiveness, memory recall, organization, following instructions, and of course, attention and hyperactivity.

There is also no known cure for ADD or ADHD, although there are available medications and treatments in the market to help people manage their condition. Nevertheless, children who have been diagnosed of having ADD or ADHD should expect their condition to stay with them in their lifetime.

The Role that Television Plays on ADD or ADHD

Although people had initially rejoiced at the wonderful invention of the television in 1928, it was gradually perceived in an increasingly negative light as its effects on children became clear.

Watching too much television had been commonly blamed for causing children to become lazy, obese, and violent. The term “couch potato” was coined in reference to individuals who seem never to leave the couch because of watching too much television. These “couch potatoes” are then prone to becoming lazy and increasing weight because … Continue Reading ...

Overview of TV
Television is the big dog when it comes to media dollar expenditures. There are a number of reasons for this but the obvious one is that more people spend more time in front of their TVs than any other media source. For hitting the masses, there is really no better opportunity from a media standpoint than TV. In short, TV has a proven track record of getting to consumers and shaping their behavior.

Upside of TV
Some of the upside I mentioned above, but there are a number of very good reasons why TV advertising can be advantageous.

• TV gives you instant credibility. Consumers just seem to believe things they see on TV.
• The ability to combine sight, sound and motion adds dimension and realism to your advertising campaign.
• Through program selection, you can target your audience pretty effectively.
• No medium offers greater mass global impact. Depending on your budget, TV has almost unlimited reach and a high percentage of people have more than one TV.
• The creative opportunity is larger for TV. If you have the cash, you can take a camera anywhere and create incredible presentation.
• Since it is generally a leisure activity, consumers spend a lot of time in front of a TV and they have the ability to immediately act on many buying impulses.

Downside of TV
TV advertising is not without its pitfalls, though, and any one of you reading this could list off some of the reasons as easily as I … Continue Reading ...