Overview of TV
Television is the big dog when it comes to media dollar expenditures. There are a number of reasons for this but the obvious one is that more people spend more time in front of their TVs than any other media source. For hitting the masses, there is really no better opportunity from a media standpoint than TV. In short, TV has a proven track record of getting to consumers and shaping their behavior.

Upside of TV
Some of the upside I mentioned above, but there are a number of very good reasons why TV advertising can be advantageous.

• TV gives you instant credibility. Consumers just seem to believe things they see on TV.
• The ability to combine sight, sound and motion adds dimension and realism to your advertising campaign.
• Through program selection, you can target your audience pretty effectively.
• No medium offers greater mass global impact. Depending on your budget, TV has almost unlimited reach and a high percentage of people have more than one TV.
• The creative opportunity is larger for TV. If you have the cash, you can take a camera anywhere and create incredible presentation.
• Since it is generally a leisure activity, consumers spend a lot of time in front of a TV and they have the ability to immediately act on many buying impulses.

Downside of TV
TV advertising is not without its pitfalls, though, and any one of you reading this could list off some of the reasons as easily as I … Continue Reading ...

Would you like to start coming up with an unlimited amount of ideas for products, sales letters and content for your Internet marketing business?

Then there is really only one thing you need to do. And that is to simply constantly expose your mind to lots of different — even radically different — things.

In other words, read lots of different periodicals, newspapers, books and novels. Watch lots of different television shows and movies. Listen to different points of view on talk radio and on the Internet.

Basically, keep feeding your brain with so much information, about so many different things, that your subconscious becomes jam-packed with “raw material” to draw upon.
What’s the point of all this?

Well, by doing all these things — by exposing your brain to all these different ideas — your mind becomes almost like a river of ideas that you can draw on whenever you want. And all these different thoughts and ideas you put in there will start to sort of “talk” to each other, and combine and create whole new concepts and solutions for things you are working on.

Let me give you an example

I recently did an interview with a guy who created a “special effects” cookbook. A cookbook with recipes for volcano cakes, and deserts in the shape of your face, and all kinds of neat things kids love.

And he told me he got the idea while driving down the street. He was thinking about how he read … Continue Reading ...

Freelance journalism is not only a way to open a door to a full time reporting job; many prefer the freedom that freedom that freelancing allows and also the fact that they can start without a college degree. Here’s the best way I know of to get assignments at newspapers.

First find out if the newspaper uses freelancers. The Writer’s Market online version currently lists about 360 newspapers, including specialty ones like the American Jewish World and legacy newspapers like the New York Times.

If you are browsing through newspapers in your library, you can determine if they use freelancers by looking for byline tags such as “for the Ashland Tidings,” “special to,” “special writer,” “correspondent,” etc. instead of tags like “of the Ashland Tidings,” “staff writer,” etc.

In preparing to pitch an idea to a newspaper editor, get a good sense of its style by reading it from front to back page, paying extra attention to the places they use freelancers. Many papers are online now, and if it’s a good prospect it may be worth paying for an online subscription.

When creating ideas to pitch, check back issues if possible to see if your stories have been covered in the past year and a half. If a topic in general was covered but you have a fresh angle pitch it, note your angle. Newspaper editors love hearing new ideas – if they’re in tune with their paper/readership.

If you have clips (published articles), select your best (no … Continue Reading ...

Before beginning arguments into critically exploring the fascination with body trauma in television medical melodrama, it is first essential to define melodrama, its aesthetics and its relevance within television. By definition, melodrama is ‘a drama, such as a play, film, or television program, characterized by exaggerated emotions, stereotypical characters, and interpersonal conflicts’ . It is therefore apparent melodrama shifts between forms of media and thus over time between cultures and decades. It is a form of genre that was crucial to genres development and ‘understanding [of] shifting borders between high and mass culture’ . Although it must be noted that what constitutes a melodrama in terms of aesthetics is shared between these sections.

In terms of the general characteristics and aesthetics of melodrama, often primarily related to film, it can be said it produces recognition for a range of audiences from different classes, localities, and national groupings. Gledhill states that it draws upon ‘social, popular, and high-art cultures and discourses into its orbit, packaging them in different combinations through its cluster of genres for consumption by a newly emerging mass audience, whose social and cultural differentiations can be appealed to and exploited within a broad generic system’ . Melodrama searches for the truth and authentic experience in the world of everyday reality. Gledhill states that ‘the drive of realism is to possess the world by understanding it’ . Melodrama looks for post-enlightenment reason and rationality in order to understand the world. Melodrama socially externalises ideas of moral conflicts, ethical concerns, … Continue Reading ...

You shall be wise to abide all municipal, state, national, international, and the universal law. This is because, any individual while deserving rehabilitation yet is escaping from a prison by breaking any law is never a good move.

What about Prison Break? To me it is just a television show, yet there are beneficial lessons contain in each episode should any individual prefer to apply these in his or her own life. Especially you who enjoy your total freedom.

Nevertheless, please be wise in the selections of any learning from Prison Break, a truly popular television series, since 29 August 2005, for it does also contain acts that need to be studied further, before you even apply these in your life.

At this moment, viewers who have viewed an episode, a part or the entire series expanding into two seasons already, are presenting their views at various portals and other platforms of communication that allow discussions. Although through these discussions there are various kind of opinions and differences in views, yet the majority has voted an overwhelming thumbs up for Prison Break.

Why? Why are these viewers attracted to and then hooked their loyalty to continuously watching Prison Break, episode after episode, and season after season, since the airing of its pilot? Next, why you shall prefer to watch the entire episodes of Prison Break?

Here, please allow me to present my view so that you may review your interest, and then you may prefer to join the ardent viewers … Continue Reading ...

There have been many great characters throughout television history, but not many of them can claim to be as complex, round, or hard to figure out as Jimmy McNulty from the Wire. McNulty may be the most interesting and deep character ever created. The Wire has many great characters, including popular favorites Omar Little, Stringer Bell, and Avon Barksdale, but Jimmy McNulty was the poster boy for the show and he is the central figure of the show.

Jimmy McNulty is the character featured in the opening scene of the series, and for the next three seasons he plays a prominent role. McNulty is the character rattling the cages of those in charge of the police department. McNulty is the only character putting the job ahead of himself. He wants to catch the criminals, rid the streets of drugs, and make Baltimore a better place. Everyone else in the show is simply holding Jimmy back. If the Wire were a melodrama like most shows on television, it would seem natural to place Jimmy McNulty as the hero of the Wire. He may have a little too much to drink sometimes, he may have cheated on his wife with another woman, and he may have no respect for anyone but himself, but perhaps we can pity him for this rather than hate him. However, the Wire is not a melodrama. It is a drama based on the reality that is Baltimore. Jimmy McNulty does do great things as far as working … Continue Reading ...